Miguel Rico Rodriguez's Profile

Marketing Analyst | Product Analyst | Brand Analyst | Trade Marketing Analyst | Commercial Analyst

Colombia

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  • Summary
    Summary

    Miguel Rico Rodriguez currently works at Harry Sasson Restaurant Miguel studied at Universidad Sergio Arboleda and Miguel is located at Colombia.

    Work

    Management Trainee at Harry Sasson Restaurant

    Past Companies

    Harry Sasson Restaurant, Harry Sasson Restaurant, Harry Sasson Restaurant

    Education

    Bachelor's Degree, Business Administration and Management, General@Universidad Sergio Arboleda

  • Industry Overview
    Category

    Marketing and Advertising

    Summary

    Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Commercial ads often seek to generate increased consumption of their products or services through branding. The purpose of advertising is to inform the consumers about their product and convince customers that a company's services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, reinforce the salespeople's individual messages, draw customers to the business, and to hold existing customers.

    Top Companies

    IDEO, JWT, Edelman, MediaCom, OffRoad Studios

  • Location Overview
    Colombia

    Colombia), officially the Republic of Colombia, is a sovereign state largely situated in the northwest of South America, with territories in Central America. Colombia shares a border to the northwest with Panama, to the east with Venezuela and Brazil and to the south with Ecuador and Peru. It shares its maritime limits with Costa Rica, Nicaragua, Honduras, Jamaica, Haiti and the Dominican Republic. It is a unitary, constitutional republic comprising thirty-two departments. The territory of what is now Colombia was originally inhabited by indigenous peoples, including the Muisca, Quimbaya and the Tairona. The Spanish set foot on Colombian soil for the first time in 1499 and in the first half of the 16th century initiated a period of conquest and colonization, ultimately creating the New Kingdom of Granada, with as capital Santafé de Bogotá. Independence from Spain was acquired in 1819, but by 1830 the "Gran Colombia" Federation was dissolved. What is now Colombia and Panama emerged as the Republic of New Granada. The new nation experimented with federalism as the Granadine Confederation, and then the United States of Colombia, before the Republic of Colombia was finally declared in 1886. Panama seceded in 1903. Since the 1960s, the country has suffered from an asymmetric low-intensity armed conflict, which escalated in the 1990s but then decreased from 2005 onward. Colombia is one of the most ethnically and linguistically diverse countries in the world, and thereby possesses a rich cultural heritage. The urban centres are mostly located in the highlands of the Andes mountains. Colombian territory also encompasses Amazon rainforest, tropical grassland and both Caribbean and Pacific coastlines. Ecologically, it is one of the world's 17 megadiverse countries, and the most densely biodiverse of these per square kilometer. Colombia is a middle power and a regional actor with the fourth-largest economy in Latin America, is part of the CIVETS group of six leading emerging markets and is a member of the UN, the WTO, the OAS, the Pacific Alliance, and other international organizations. Colombia has a diversified economy with macroeconomic stability and favorable growth prospects in the long run.

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