Monika Popp currently works at goetzpartners Monika studied at Hochschule für angewandtes Management and Monika is located at Munich Area, Germany.
Digital Marketing at goetzpartners
Master of Arts (M.A.), Betriebswirtschaftslehre@Hochschule für angewandtes Management
Prinzregentenstr. 56, Munich, 80538, Germany
ADVISERS FOR STRATEGY, M&A AND TRANSFORMATION goetzpartners is an independent advisory firm for all key issues of entrepreneurial activity: strategy, M&A and transformation. This unique approach makes clients measurably more successful. The combination of corporate finance and management consulting creates sustainable added value when determining valid courses of action, reaching decisions and implementing them. Boasting a vast wealth of business experience, goetzpartners advises clients in all key industries world-wide: Energy, Financial Institutions, Healthcare, Industrials & Automotive, Retail & FMCG and TMT. Founded in 1991 by Dr Stephan Goetz and Stefan Sanktjohanser, goetzpartners today ranks among the 10 best-performing advisory firms in Germany (Lünendonk®). In WirtschaftsWoche magazine’s “Best of Consulting” awards, goetzpartners took first place in the “Project Excellence” (2014) category and received an award in the “M&A, Finance and Risk Management” category (2015). Internationally, the company operates out of 11 countries with 14 offices and more than 300 professionals.
Marketing and Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Commercial ads often seek to generate increased consumption of their products or services through branding. The purpose of advertising is to inform the consumers about their product and convince customers that a company's services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, reinforce the salespeople's individual messages, draw customers to the business, and to hold existing customers.
IDEO, JWT, Edelman, MediaCom, OffRoad Studios
Bavaria, officially the Free State of Bavariais a landlocked federal state of Germany, occupying its southeastern corner. With an area of 70,550.19 square kilometres, Bavaria is the largest German state by land area. Its territory comprises roughly a fifth of the total land area of Germany. With 12.9 million inhabitants, it is Germany's second-most-populous state. Bavaria's capital and largest city, Munich, is the third largest city in Germany. The history of Bavaria stretches from its earliest settlement and formation as a duchy in the 6th century CEthrough the Holy Roman Empire to becoming an independent kingdom and finally a state of the Federal Republic of Germany. The Duchy of Bavaria dates back to the year 555. In the 17th century CE, the Duke of Bavaria became a Prince-elector of the Holy Roman Empire. The Kingdom of Bavaria existed from 1806 to 1918, when Bavaria became a republic. In 1946, the Free State of Bavaria re-organised itself on democratic lines after the Second World War. Bavaria has a unique culture, largely because of the state's Catholic majorityand conservative traditions. Bavarians have traditionally been proud of their culture, which includes festivals such as Oktoberfest and elements of Alpine symbolism. The state also has the second largest economy among the German states by GDP figures, giving it a status as a rather wealthy German region. Modern Bavaria also includes parts of the historical regions of Franconia and Swabia.