Nicola Kavanagh's Profile

Product Specialist @ Quantcast

Ireland

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  • Summary
    Summary

    Nicola Kavanagh currently works at Quantcast Nicola studied at University College Dublin and Nicola is located at Ireland.

    Work

    Product Specialist at Quantcast

    Past Companies

    Quantcast, Facebook, Paddy Power, PADDYPOWER, Paddy Power, oltech systems limited

    Education

    Bachelors Degree@University College Dublin

  • Industry Overview
    Category

    Marketing and Advertising

    Summary

    Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Commercial ads often seek to generate increased consumption of their products or services through branding. The purpose of advertising is to inform the consumers about their product and convince customers that a company's services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, reinforce the salespeople's individual messages, draw customers to the business, and to hold existing customers.

    Top Companies

    IDEO, JWT, Edelman, MediaCom, OffRoad Studios

  • Location Overview
    Ireland

    Ireland ; Irish: Éire [ˈeːɾʲə]; Ulster-Scots: Airlann [ˈɑːrlən]) is an island in the North Atlantic. It is separated from Great Britain to its east by the North Channel, the Irish Sea, and St George's Channel. Ireland is the third-largest island in Europe. It is the second largest island in the British Isles, after Great Britain. Politically, Ireland is divided between the Republic of Ireland, which covers five-sixths of the island, and Northern Ireland, which is part of the United Kingdom, in the northeast of the island. In 2011, the population of Ireland was about 6.6 million, ranking it the second-most populous island in Europe after Great Britain. Just under 4.8 million live in the Republic of Ireland and just over 1.8 million live in Northern Ireland. The island's geography comprises relatively low-lying mountains surrounding a central plain, with several navigable rivers extending inland. The island has lush vegetation, a product of its mild but changeable climate which is free of extremes in temperature. Thick woodlands covered the island until the Middle Ages. As of 2013, the amount of land that is wooded in Ireland is about 11% of the total, compared with a European average of 35%. There are twenty-six extant mammal species native to Ireland. The Irish climate is very moderate and classified as oceanic. As a result, winters are milder than expected for such a northerly area. However, summers are cooler than those in Continental Europe. Rainfall and cloud cover are abundant. The earliest evidence of human presence in Ireland is dated at 10,500 BC. Gaelic Ireland had emerged by the 1st century CE. The island was Christianised from the 5th century onward. Following the Norman invasion in the 12th century, England claimed sovereignty over Ireland. However, English rule did not extend over the whole island until the 16th–17th century Tudor conquest, which led to colonisation by settlers from Britain. In the 1690s, a system of Protestant English rule was designed to materially disadvantage the Catholic majority and Protestant dissenters, and was extended during the 18th century. With the Acts of Union in 1801, Ireland became a part of the United Kingdom. A war of independence in the early 20th century was followed by the partition of the island, creating the Irish Free State, which became increasingly sovereign over the following decades, and Northern Ireland, which remained a part of the United Kingdom. Northern Ireland saw much civil unrest from the late 1960s until the 1990s. This subsided following a political agreement in 1998. In 1973 the Republic of Ireland joined the European Economic Community while the United Kingdom, and Northern Ireland, as part of it, did the same. Irish culture has had a significant influence on other cultures, especially in the fields of literature. Alongside mainstream Western culture, a strong indigenous culture exists, as expressed through Gaelic games, Irish music, and the Irish language. The culture of the island also shares many features with that of Great Britain, including the English language, and sports such as association football, rugby, horse racing, and golf.

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