Marketing & adv
Paula Farias M Dos Santos currently works at Google Paula studied at Miami Ad School and Paula is located at Italy.
New Business Development at Google
Publicis Groupe, JWT, Leo Burnett, Boz Communications, European House-Ambrosetti
Account Planning@Miami Ad School
Marketing and Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Commercial ads often seek to generate increased consumption of their products or services through branding. The purpose of advertising is to inform the consumers about their product and convince customers that a company's services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, reinforce the salespeople's individual messages, draw customers to the business, and to hold existing customers.
IDEO, JWT, Edelman, MediaCom, OffRoad Studios
Italy), officially the Italian Republic, is a unitary parliamentary republic in Europe. Located in the heart of the Mediterranean Sea, Italy shares open land borders with France, Switzerland, Austria, Slovenia, San Marino and Vatican City. Italy covers an area of 301,338 km2and has a largely temperate seasonal and Mediterranean climate. With around 61 million inhabitants it is the fourth most populous EU member state. Since classical times, ancient Phoenicians, Carthaginians and Greeks established settlements in the south of Italy, with Etruscans and Celts inhabiting the centre and the north of Italy respectively and various ancient Italian tribes and Italic peoples dispersed throughout the Italian Peninsula and insular Italy. The Italic tribe known as the Latins formed the Roman Kingdom, which eventually became a republic that conquered and assimilated other nearby civilisations. Ultimately the Roman Empire emerged as the dominant power in the Mediterranean basin and became the leading cultural, political and religious centre of Western civilisation. The legacy of the Roman Empire is widespread and can be observed in the global distribution of civilian law, republican governments, Christianity and the Latin script. During the Early Middle Ages, Italy suffered sociopolitical collapse amid calamitous barbarian invasions, but by the 11th century, numerous rival city-states and maritime republics rose to great prosperity through shipping, commerce and banking, laying down the groundwork for modern capitalism. These mostly independent statelets, acting as Europe's main spice trade hubs with Asia and the Near East, often enjoyed a greater degree of democracy than the larger feudal monarchies that were consolidating throughout Europe, though much of central Italy remained under the control of the theocratic Papal States, while Southern Italy remained largely feudal until the 19th century, partially as a result of a succession of Byzantine, Arab, Norman, Angevin and Spanish conquests of the region. The Renaissance began in Italy and spread to the rest of Europe, bringing a renewed interest in humanism, science, exploration and art. Italian culture flourished at this time, producing famous scholars, artists and polymaths. Since the Middle Age, Italian explorers discovered new routes to the Far East and the New World, helping to usher in the European Age of Discovery. Nevertheless, Italy's commercial and political power significantly waned with the opening of new trade routes which bypassed the Mediterranean. Furthermore, the Italian city-states constantly engaged one another in bloody warfare, culminating in the Italian Wars of the 15th and 16th centuries that left them exhausted, with none emerging as a dominant power. They soon fell victim to conquest by European powers such as France, Spain and Austria. By the mid-19th century, a rising movement in support of Italian nationalism and independence from foreign control led to a period of revolutionary political upheaval. After various unsuccessful attempts, unification was achieved, creating a great power after centuries of foreign domination and political division. From the late 19th century to the early 20th century, the new Kingdom of Italy rapidly industrialised, although mainly in the north, and acquired a colonial empire, while the south remained largely impoverished and excluded from industrialisation, fueling a large and influential diaspora. Despite being one of the main victors in World War I, Italy entered a period of economic crisis and social turmoil, leading to the rise of a fascist dictatorship in 1922. Participation in World War II on the Axis side ended in military defeat, economic destruction and an Italian civil war. Following the liberation of Italy and the rise of the resistance, the country abolished the monarchy, reinstated democracy, enjoyed a prolonged economic boom and, despite periods of sociopolitical turmoil, became a major advanced economy. Today Italy has the third largest nominal GDP in the Eurozone and the eighth largest in the world. As an advanced economy the country also has the sixth worldwide national wealth and it is ranked third for its central bank gold reserve. Italy has a very high level of human development and it is sixth in the world for life expectancy. The country plays a prominent role in regional and global economic, military, cultural and diplomatic affairs, and it is both a regional power and a great power. Italy is a founding and leading member of the European Union and the member of numerous international institutions, including the UN, NATO, the OECD, the OSCE, the WTO, the G7, G20, the Union for the Mediterranean, the Council of Europe, Uniting for Consensus and many more. As a reflection of its cultural wealth, Italy is home to 53 World Heritage Sites, the most in the world, and is the fifth most visited country.